Technology and Education

Just a small post on something that I came across today.

I'm a fan of Raw Toast Design - one of the prints hangs prominently in my bedroom! When I received an email from the artist, Jessie, asking for his blog readers to vote for East Side Community High, a school in grave need of an educational grant (and threw in a free print!), I could not refuse. He writes back:

Unfortunately this Kohl's Cares challenge looks like it will largely (maybe entirely) go to the schools that already have substantial budgets in place and were able to market themselves the best (via free iPad incentives, helicopter rides, and paid advertising) with those budget dollars and not the schools that really really need this money. This school can’t even afford new computers for themselves let alone give them away in exchange for votes like many of the leading schools are doing. May the most deserving schools win... and hopefully not only the ones with the biggest advertising budgets. 

This was the first thing I noticed when I went on the Kohl's facebook site.  All the top schools were Jewish private schools who had the technology and spread to create a campaign to win this challenge. Kohl's relies on the larger community to vote for the schools that are most deserving. However, the "larger community" is not the larger community when it doesn't take into consideration the substantial barriers to technology that schools face when they are underfunded and in poor communities (largely of color) who do not have the same access, networking capacity and time to launch large scale campaigns such as the one Jesse describes above.

Who's idea was it to start a campaign that could ostensibly give money to schools who are already well-funded, or at least much more funded than other schools? Did anyone consider the logistically issues that would pop up in such a funding contest. It's just so frustrating when campaigns that are supposed to do good are not thought out. Social media networking is not necessarily the be all end all answer to social issues and problems and how to solve them and how to choose worthiness. What happens is all the underserved students remain underserved.

So, please fellow readers, vote for East Side Community High (and get a print, too!). Check it out here: http://rawtoastdesign.blogspot.com/2010/08/giving-away-my-work-for-free.html